"...I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted." Alan Mathison Turing

Primary Market Research

When commissioning research and analytical work on Asian markets, companies seldom get what they pay for.

Companies that have the foresight to contract with MCA are working with one of the primary information providers in Asia. This cuts out the research brokers in Europe, the USA and in Asia that often consume a high proportion of the budgets major corporations allocate.

For a multinational corporation commissioning such work outside of Asia, the prime contractor in New York or London can often take up to 50% of the research fee by way of commission. A regional broker in Hong Kong or Singapore will likewise absorb a further 50% of the remaining available fee. Likely, a mere 25% of the research budget remains to be allocated among the companies in Asia that undertake the field work and prepare the report.

MCA understands that market research is much more than the gathering and presentation of data. It is the application of a scientific methodology that involves collection, assembly, analysis, corroboration and conclusion/recommendations.

MCA uses primary information sources, face to face interviews and raw data collection to provide clients with outcomes that will materially assist companies in their strategic decision making regarding Asia.

While MCA is focussed on the Taiwan and North East Asian markets, the company is networked with major groups within Asia that are committed to the same analytic principles thereby ensuring a full regional research capability. Already the company is expanding into other Asian countries with a direct representative presence.